El nuevo shop in shop de Yves Saint Laurent reluce en Murcia


New shop in shop space is for the El Corte Ingles in Avenida Libertad, in Murcia.

This past June we arrived at the studio for a new job for the L’ Oréal Group whose culmination and implementation took place this October. The new design of the POS image of Yves Saint Laurent was born around 2009 when the designer Noé Duchaufour-Laurence began working with this brand.

Noé explains the concept in its portfolio:

The concept for this new YSL architectural identity pays homage to the couture designer Yves Saint Laurent whose personality was as precise, elegant and simple as it was mysterious. The principal of this architecture resumes a hidden richness open to a select few in a closed-door intimacy. A black, massive monolith reveals a gold core in a game of pure geometry, a daring construction of asymmetry and proportion, an homage to the designer.

The 16m2 space has different exhibitors, counters, column four faces and other elements, all crafted from the most delicate detail to let the personality shine YSL golden.


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