Zebra has had the honor of opening the first Pop Up Store for Happy Socks in Barcelona. Since last November 28 , the popular Happy Socks socks can be bought at the Pop Up Store in Barcelona opened by Zebra.
Happy Socks is a Swedish brand, with only five years of existence, but its growth is as brilliant as its geographical expansion. www.happysocks.com.
Zebra trusted my great multitask experience to carry out this project. The first number 1 customer requirement was to find a place in the Born district, in order to attract not only local but also foreign customers who visit this area. I can say there are no available places with an ideal location in this area. Finally I was lucky to reach a deal with a fashion designer in the neighborhood who accepted to rent her shop for the agreed period.
It is a really complete project as we tried to find the best location, designed and decorated the store, managed all sales period and the stock of more than 350 references amongst socks and accessories (mugs , notebooks , computer cases … ).
You shouldn’t miss the advertising campaign carried out by David Lachapelle , the irreverent American photographer known for his colourful, elegant and glamorous style. In the store, there are 8 very suggestive pictures of David Lachapelle which will be raffled at the end of the campaign among our customers.
This project has been a unique experience, and a colourful professional challenge…
Proyecto de Zebra: Happy Socks Barcelona
Cuándo: hasta el 5 de enero, de 12h a 21h
Dónde: c/ Rec 32 (al lado del Mercado del Born)